Overview

Typography gives 161 North East its architectural voice, in English and Arabic with equal conviction. This section introduces the headline and body typefaces, the type hierarchy and how to set both languages together.

Overview

Typography gives 161 North East its architectural voice, in English and Arabic with equal conviction. This section introduces the headline and body typefaces, the type hierarchy and how to set both languages together.

Headline Typeface

29LT Bukra Bold is the headline typeface in both English and Arabic. Its geometric, architectural forms echo the 161 logo. Use it for headlines, sub-headlines, signage and short statements, never for long body text.

29LT Bukra Bold

Glyphs

AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 0123456789 ٠١٢٣٤٥٦٧٨٩

English Body Typeface

Objectivity Regular sets all English body copy, captions and supporting text. It is a clean geometric sans that stays legible at small sizes and pairs naturally with the Bukra headlines.

Objectivity Regular

Glyphs

AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz 0123456789 &@#%?!

Arabic Body Typeface

Almarai Regular sets all Arabic body copy, captions and supporting text. It matches Objectivity in tone and weight, so bilingual layouts feel balanced and neither language reads as a translation of the other.

Almarai Regular

Glyphs

ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي أ إ آ ء ؤ ئ ة ى لا ٠١٢٣٤٥٦٧٨٩ 0123456789

Typography Hierarchy

Two headline levels in 29LT Bukra, then body copy in Objectivity for English and Almarai for Arabic. Every level has an Arabic counterpart at the same size and weight, so both languages carry equal weight on the page.

A HUB FOR BUSINESS

Headline · H129LT Bukra – Bold, UppercaseGold · 48 pt

مركز الأعمال

Headline · H1 Arabic29LT Bukra – BoldGold · 48 pt

Riyadh's Prime Hub for Businesses of Today and Tomorrow

Sub-headline · H229LT Bukra – BoldNavy · 28 pt

مركز الرياض الأول لأعمال اليوم والغد

Sub-headline · H2 Arabic29LT Bukra – BoldNavy · 28 pt

161 North East is a premium business center at Riyadh City Center, created for local and international companies that want an address with presence. Nine floors and a three-story annex bring together workspaces and services designed around the way modern businesses work.

Body CopyObjectivity – RegularSlate Dark · 11 pt / 16 px

نورث ايست 161 مركز أعمال راقٍ في قلب رياض سيتي سنتر، صُمّم للشركات المحلية والدولية التي تبحث عن عنوان يليق بطموحها.

Body Copy ArabicAlmarai – RegularSlate Dark · 11 pt / 16 px
BOOK A VISIT
Call to Action29LT Bukra – Bold, UppercaseNavy on Gold · 13 px

Type Usage

Set headlines in 29LT Bukra Bold, gold on navy or navy on light grounds, and body copy in Objectivity (English) or Almarai (Arabic). In bilingual layouts, mirror the composition for Arabic and align it right, keep the same hierarchy and sizes in both languages, and never set one language as a small translation under the other. Keep tracking at 0 and use uppercase only for short headlines and calls to action.

Type Usage

Set headlines in 29LT Bukra Bold, gold on navy or navy on light grounds, and body copy in Objectivity (English) or Almarai (Arabic). In bilingual layouts, mirror the composition for Arabic and align it right, keep the same hierarchy and sizes in both languages, and never set one language as a small translation under the other. Keep tracking at 0 and use uppercase only for short headlines and calls to action.

Brand Guidelines — Version 1.0

© 161 North East 2026

161 North East

Brand Guidelines — Version 1.0

© 161 North East 2026

161 North East

Brand Guidelines — Version 1.0

© 161 North East 2026

161 North East

Create a free website with Framer, the website builder loved by startups, designers and agencies.