Brand Guidelines
Brand Application
10
Brand Guidelines
Brand Application
10
Overview
The identity comes to life wherever people meet 161 North East: on paper, on screens, on the people who work there and across the building itself. These applications show how the logo, colors, typography, imagery and grid work together, and serve as the reference for anything new.
Overview
The identity comes to life wherever people meet 161 North East: on paper, on screens, on the people who work there and across the building itself. These applications show how the logo, colors, typography, imagery and grid work together, and serve as the reference for anything new.
Stationery - Business Cards
Business cards are credit-card size (85.6 × 54 mm) with rounded corners. The front sets the gold-foil brandmark over a darkened Riyadh night skyline, crossed by an oversized tone-on-tone mark. The back is deep navy, with the name in gold, the title and contact details in white beside small gold icons, and the gold line-art 161 cropped at the edge. Print on heavy stock with gold foil for the brandmark.
Stationery - Business Cards
Business cards are credit-card size (85.6 × 54 mm) with rounded corners. The front sets the gold-foil brandmark over a darkened Riyadh night skyline, crossed by an oversized tone-on-tone mark. The back is deep navy, with the name in gold, the title and contact details in white beside small gold icons, and the gold line-art 161 cropped at the edge. Print on heavy stock with gold foil for the brandmark.
Stationery - Letterhead
The letterhead is white with the navy logo top-left, a thin gold rule and a footer band of the 161 pattern. It pairs with a navy envelope carrying the gold logo. Keep letters set in Objectivity (English) or Almarai (Arabic), left or right aligned to the grid.
Stationery - Letterhead
The letterhead is white with the navy logo top-left, a thin gold rule and a footer band of the 161 pattern. It pairs with a navy envelope carrying the gold logo. Keep letters set in Objectivity (English) or Almarai (Arabic), left or right aligned to the grid.
Street Display
Backlit street posters follow the story layout at city scale: Riyadh photography across the top five rows, and a navy field below with the gold headline, a gold hairline and the body copy right-aligned, one margin below the photo. The logo rests bottom-left on the margins. One message per poster.
Street Display
Backlit street posters follow the story layout at city scale: Riyadh photography across the top five rows, and a navy field below with the gold headline, a gold hairline and the body copy right-aligned, one margin below the photo. The logo rests bottom-left on the margins. One message per poster.
Roll-up Banner
Roll-up banners for events and the lobby put a golden architectural photo with the outline 161 mark at eye level, and the headline and logo on a navy base, clear of the bottom 20 cm.
Roll-up Banner
Roll-up banners for events and the lobby put a golden architectural photo with the outline 161 mark at eye level, and the headline and logo on a navy base, clear of the bottom 20 cm.
Brochure
The leasing brochure cover adapts the full-bleed slide to A4: the Riyadh night skyline under the Slate Mid colour overlay, with the label, white headline, gold hairline and body copy right-aligned across the four right-hand columns in the open sky. The gold bilingual logo rests bottom-right on the margins, over a soft navy fade.
Brochure
The leasing brochure cover adapts the full-bleed slide to A4: the Riyadh night skyline under the Slate Mid colour overlay, with the label, white headline, gold hairline and body copy right-aligned across the four right-hand columns in the open sky. The gold bilingual logo rests bottom-right on the margins, over a soft navy fade.
Folder & Notebook
Ring binders and folders are navy with gold line-art arcs and the gold bilingual logo resting in the lower corner. Notebooks use the cream and navy brand pattern with a navy elastic band and the gold 161 mark.
Folder & Notebook
Ring binders and folders are navy with gold line-art arcs and the gold bilingual logo resting in the lower corner. Notebooks use the cream and navy brand pattern with a navy elastic band and the gold 161 mark.
Website Design
The website leads with full-width photography of the building and a white headline, a slim white navigation bar with the navy logo, and gold calls to action such as 'Book a Visit'.
Website Design
The website leads with full-width photography of the building and a white headline, a slim white navigation bar with the navy logo, and gold calls to action such as 'Book a Visit'.
Mobile Design
On mobile, the home screen carries the Riyadh skyline under the Slate Mid colour overlay, with the gold logo and a white Readex Pro headline set in the open sky, followed by full-bleed interiors with a rounded Book a Visit button and service lists with the brand line icons on cream.
Mobile Design
On mobile, the home screen carries the Riyadh skyline under the Slate Mid colour overlay, with the gold logo and a white Readex Pro headline set in the open sky, followed by full-bleed interiors with a rounded Book a Visit button and service lists with the brand line icons on cream.
Email Signature
Every email ends with the navy signature banner: name in white, title in gold, phone, email and address with small white icons, social links, and the gold logo on the right.
Email Signature
Every email ends with the navy signature banner: name in white, title in gold, phone, email and address with small white icons, social links, and the gold logo on the right.
Social Media
Social posts and stories apply the layouts from the grid system: a navy panel, a navy or cream band, or a full-bleed Riyadh photo under the Slate Mid overlay. Headlines are gold on navy, navy on cream and white on photography, always with a gold hairline, and the brandmark or bilingual logo rests in a corner on the margins. Keep the feed alternating between photo-led and type-led posts.
Social Media
Social posts and stories apply the layouts from the grid system: a navy panel, a navy or cream band, or a full-bleed Riyadh photo under the Slate Mid overlay. Headlines are gold on navy, navy on cream and white on photography, always with a gold hairline, and the brandmark or bilingual logo rests in a corner on the margins. Keep the feed alternating between photo-led and type-led posts.
Presentation Decks
The deck template is built on the 12-column slide grid, with the 161 NORTH EAST label, headlines and logo resting on the margins. It combines statement slides over photography, numbered section dividers, image and text pages on cream, key facts in large gold figures, a services band, and a closing contact slide with the rounded Book a Visit button.
Presentation Decks
The deck template is built on the 12-column slide grid, with the 161 NORTH EAST label, headlines and logo resting on the margins. It combines statement slides over photography, numbered section dividers, image and text pages on cream, key facts in large gold figures, a services band, and a closing contact slide with the rounded Book a Visit button.
Newsletter Template
The newsletter uses a cream page with the navy logo at the top and one hero photo, followed by a navy Readex Pro headline with a gold label and hairline, and short stories with gold Read More links. It closes with a navy footer carrying the gold logo and a rounded Book a Visit button.
Newsletter Template
The newsletter uses a cream page with the navy logo at the top and one hero photo, followed by a navy Readex Pro headline with a gold label and hairline, and short stories with gold Read More links. It closes with a navy footer carrying the gold logo and a rounded Book a Visit button.
Staff ID & Lanyard
Staff IDs are navy with a gold circular photo frame, name in white, role in gold and a QR code. Lanyards are gold, printed with a repeat of small navy 161 marks.
Staff ID & Lanyard
Staff IDs are navy with a gold circular photo frame, name in white, role in gold and a QR code. Lanyards are gold, printed with a repeat of small navy 161 marks.
Uniform
Front-of-house uniforms are navy polos with a gold collar and placket, the gold bilingual logo embroidered on the chest and the mark on the sleeve, with a matching cap.
Uniform
Front-of-house uniforms are navy polos with a gold collar and placket, the gold bilingual logo embroidered on the chest and the mark on the sleeve, with a matching cap.
Mug & Coasters
Hospitality items carry the brand quietly: a matte navy mug with fine gold line-art and a small mark, and navy or cream coasters embossed with the 161 lines.
Mug & Coasters
Hospitality items carry the brand quietly: a matte navy mug with fine gold line-art and a small mark, and navy or cream coasters embossed with the 161 lines.
Stickers & App Icon
The brandmark alone works as a sticker, pin or app icon: a rounded square in navy with a gold mark, or gold with a navy mark. Nothing else inside the square.
Stickers & App Icon
The brandmark alone works as a sticker, pin or app icon: a rounded square in navy with a gold mark, or gold with a navy mark. Nothing else inside the square.
Vehicle Branding
Company vehicles are black or navy with large gold line-art arcs sweeping from the front and the gold bilingual logo on the rear door, legible from the side.
Vehicle Branding
Company vehicles are black or navy with large gold line-art arcs sweeping from the front and the gold bilingual logo on the rear door, legible from the side.
Building Signage
On the building, the logo appears in illuminated brushed-gold letters on the dark podium above the entrance, so it reads by day and glows at night.
Building Signage
On the building, the logo appears in illuminated brushed-gold letters on the dark podium above the entrance, so it reads by day and glows at night.
Reception
In the lobby, a brushed-brass 3D logo with a soft halo sits on a navy feature wall behind the stone reception desk: the first thing every visitor sees.
Reception
In the lobby, a brushed-brass 3D logo with a soft halo sits on a navy feature wall behind the stone reception desk: the first thing every visitor sees.
Wayfinding
Door signs are navy acrylic plates with the faint 161 pattern and brass fixings, naming each room in English (gold) and Arabic (white).
Wayfinding
Door signs are navy acrylic plates with the faint 161 pattern and brass fixings, naming each room in English (gold) and Arabic (white).
Foundations
Identity
Visuals
Application
Foundations
Identity
Visuals
Application
Foundations
Identity
Visuals
Application