Welcome to the 161 North East brand guidelines: the reference for how Riyadh's Prime Hub for Businesses of Today and Tomorrow looks, sounds and behaves, in English and Arabic, across every touchpoint.
WHAT’S INSIDE
Strategy, tone of voice, logo, typography, color, imagery, grid and layout, brand elements and icons, brand applications and AI-ready prompts: everything needed to represent 161 North East consistently.
BEFORE YOU START
Check the relevant section before designing, writing or publishing anything, and always use the master files from Downloads. If something isn't covered, ask the brand team rather than improvising.
Welcome to the 161 North East brand guidelines: the reference for how Riyadh's Prime Hub for Businesses of Today and Tomorrow looks, sounds and behaves, in English and Arabic, across every touchpoint.
WHAT’S INSIDE
Strategy, tone of voice, logo, typography, color, imagery, grid and layout, brand elements and icons, brand applications and AI-ready prompts: everything needed to represent 161 North East consistently.
BEFORE YOU START
Check the relevant section before designing, writing or publishing anything, and always use the master files from Downloads. If something isn't covered, ask the brand team rather than improvising.
Welcome to the 161 North East brand guidelines: the reference for how Riyadh's Prime Hub for Businesses of Today and Tomorrow looks, sounds and behaves, in English and Arabic, across every touchpoint.
WHAT’S INSIDE
Strategy, tone of voice, logo, typography, color, imagery, grid and layout, brand elements and icons, brand applications and AI-ready prompts: everything needed to represent 161 North East consistently.
BEFORE YOU START
Check the relevant section before designing, writing or publishing anything, and always use the master files from Downloads. If something isn't covered, ask the brand team rather than improvising.
FOREWORD
161 North East arrives at a pivotal moment for Riyadh. As the city grows into the region's business capital, local and international companies need an address that matches their ambition. The brand was built to express exactly that: premium with warmth, architectural in its precision, and bilingual from day one.
These guidelines bring together everything that makes the brand recognizable, so that every sign, screen, document and conversation feels unmistakably like 161 North East.
HOW TO USE
Use these guidelines as the central reference for applying the brand. Each section explains one part of the identity: strategy and tone of voice, the logo, typography, color, imagery, grid and layout, brand elements and icons, and real-world applications.
Start with Strategy to understand the thinking, then use the visual sections as you design. Download master files from the Downloads section below, and use the AI-Ready chapter when working with AI tools.
FOREWORD
161 North East arrives at a pivotal moment for Riyadh. As the city grows into the region's business capital, local and international companies need an address that matches their ambition. The brand was built to express exactly that: premium with warmth, architectural in its precision, and bilingual from day one.
These guidelines bring together everything that makes the brand recognizable, so that every sign, screen, document and conversation feels unmistakably like 161 North East.
HOW TO USE
Use these guidelines as the central reference for applying the brand. Each section explains one part of the identity: strategy and tone of voice, the logo, typography, color, imagery, grid and layout, brand elements and icons, and real-world applications.
Start with Strategy to understand the thinking, then use the visual sections as you design. Download master files from the Downloads section below, and use the AI-Ready chapter when working with AI tools.
Downloads
Download the master brand assets used throughout these guidelines. Always start from these files so every application stays accurate and on-brand.
Logo Assets
The 161 brandmark and the bilingual, Arabic and English lockups in navy, gold and white, as SVG and PNG.
Typography
Links and licensing notes for 29LT Bukra, Objectivity and Almarai, plus the approved web stand-ins.
Color Palette
The full palette with HEX, RGB and CMYK values, plus swatch files for design tools.
Image Assets
Approved photography and the four color-grading overlays.
Grid Templates
Layout grids for 1920 × 1080 slides, square posts, stories and A4 print.
Icon Pack
The 12 business-center icons and the brand pattern, as SVG.
Downloads
Download the master brand assets used throughout these guidelines. Always start from these files so every application stays accurate and on-brand.
Logo Assets
The 161 brandmark and the bilingual, Arabic and English lockups in navy, gold and white, as SVG and PNG.
Typography
Links and licensing notes for 29LT Bukra, Objectivity and Almarai, plus the approved web stand-ins.
Color Palette
The full palette with HEX, RGB and CMYK values, plus swatch files for design tools.
Image Assets
Approved photography and the four color-grading overlays.
Grid Templates
Layout grids for 1920 × 1080 slides, square posts, stories and A4 print.
Icon Pack
The 12 business-center icons and the brand pattern, as SVG.
Downloads
Download the master brand assets used throughout these guidelines. Always start from these files so every application stays accurate and on-brand.
Logo Assets
The 161 brandmark and the bilingual, Arabic and English lockups in navy, gold and white, as SVG and PNG.
Typography
Links and licensing notes for 29LT Bukra, Objectivity and Almarai, plus the approved web stand-ins.
Color Palette
The full palette with HEX, RGB and CMYK values, plus swatch files for design tools.
Image Assets
Approved photography and the four color-grading overlays.
Grid Templates
Layout grids for 1920 × 1080 slides, square posts, stories and A4 print.
Icon Pack
The 12 business-center icons and the brand pattern, as SVG.
Foundations
Identity
Visuals
Application
Foundations
Identity
Visuals
Application
Foundations
Identity
Visuals
Application